About

Story

Atlason is a strategic design and innovation studio based in New York City. Since its founding in 2004 by Icelandic-born, New York City-based designer Hlynur V. Atlason, Atlason has delivered products and goods that are both beautiful and hold up under environmental scrutiny.

Inspired by William McDonaugh’s “Cradle to Cradle,” which confronted the hidden costs of cheap design, Atlason puts sustainability at the center of its design practice. From integrating post-consumer polymer into packaging for Timex to timeless hard wood seating, Atlason’s fully-functional process produces furniture, consumer products and packaging that live at the nexus of world class design and sustainability.

Today, Atlason continues to push boundaries of technology and design to make the world a more beautiful and livable place, one product at a time.

Process

Step 1: Research

We study human behavior, emerging manufacturing approaches, and leading edge technology and shifts in society to ensure our solutions are aligned with client goals.

Step 2: Strategy

We leverage our insights into a strategy document that anchors the entire design process and provides us a clear playbook, or roadmap, as we delve into the design journey.

Step 3: Design

We iterate our designs to pinpoint the product’s competitive edge and guide us towards production.

Step 4: Manufacturing

We collaborate with factories and technical experts to share our design intent and strategic objectives, to guarantee that products are ready for market.

Step 5: Delivery

We ensure that the products maintain their integrity and maximize their success upon delivery.

Mission

Our mission is to create a more beautiful and livable planet, one product at a time.

Our commitment to materials and supply networks means more efficient use of the planet’s limited resources. Our focus on cradle-to-cradle manufacturing ensures products don’t lose integrity at the end of their lives. And our responsibility to clients and the environment brings everything into harmony.

Our world is fragile. Let’s make it more beautiful and livable together.

Clients

We deploy our process creating successful products and experiences for start-ups and some of the worlds most recognized brands.