594 Broadway, Floor 2
New York City 10012
(+1) 212 966 4040
New business:
inquiry@atlason.com
Press:
press@atlason.com
Born in Reykjavik, Iceland in 1974, Hlynur Atlason graduated in industrial design from Parsons School of Design in New York in 2001. A year later, IKEA included his oversize Tuno Clock in its PS Collection. Two years later, he opened his Manhattan office to create a broad spectrum of design – for the likes of Heller, DWR and L’Oreal.
The work starts with questioning the status quo and learning voraciously: new media, materials, technology, processes and behaviours. His sophisticated aesthetic merges Scandinavian simplicity with New York innovation: “I think there’s a fairly pure aesthetic to most things. I’m not much for embellishments. That’s what feels right.”
International recognition for Atlason’s work includes the 2023 Smithsonian Cooper Hewitt National Design Award. His designs have been featured in The New York Times, Fast Company, Wallpaper, and Metropolis, among other leading publications.
(Photos of Mr. Atlason by IOULEX)
Smithsonian Cooper Hewitt
National Design Award
Phaidon Designed for Life
“The Worlds Best Product Designers”
Interior Design Magazine
Best of Year 2023
Neocon Best of Show 2023
iF Design Award 2025
Metropolis Magazine
“Likes” Winner
Architectural Record
Best Outdoor
The studio was founded with the bold mission of creating design icons of the future. That iconic design is enduring, for its inherent quality and people’s willingness to integrate those products into their lives, and pass through generations. This is what we aspire to.
Our team is made up of people from all corners of the world, who chose this city as the place to hone their craft. This diversity of perspective enriches our industrial design practice, bringing global insights to every project we undertake.
There is no such thing as a generic or un-designed object: everything has a higher potential for both functionality and aesthetics.
Atlason’s partnership with Design Within Reach has extended beyond furniture design to include research and brand strategy, as well as photography and art direction.
In 2023 Atlason was awarded the Smithsonian Cooper Hewitt National Design Award for excellence in Product Design. The highest honor awarded for design in the United States.