Atlason

Ercol

VON Furniture Collection

When designing the VON collection, we set out with specific goals in mind: To offer a warm natural material pallet and friendly forms, made with construction typologies found in Ercol’ archives. And, while being a highly functional system, the collection should generate the feeling of home, when configured in any space.

Billie

Razor for contemporary women

Shaving companies have always been created for men which may explain why we're still overpaying for women's razors and referred to as goddesses for shaving.Billie is a company seeking to remedy this injustice, by offering direct to consumer subscription  mybillie.com . Our contribution is a simple, ergonomic shaver in appealing colors. 

Stella Artois

Premium Beer Packaging

Pretty enough to bring to any occasion, comfortable to carry like a bag and fun to open. Introduced in Europe last holiday season to find great reception. 

Above Home

Hand Woven Floor Mats

Umbra Shift’s Above Home Floor Mat, a hand-woven mat with abstract illustrations. Meant to depict either a swimming pool or a suburban backyard seen from great heights. The mat is made from abaca, which is a natural plant fiber that is both odor and moisture resistant, making it an ideal surface for outdoor spaces or in front of a kitchen sink.

Umbra Bento

Cutting-board & Bowls

A cutting board, five serving bowls and a tray. Cut on the board and scoop into the bowls when preparing or presenting. 

MY DKNY

Fragrance Bottle

How can you package your love for NYC in a bottle. This is an attempt. It's complicated. With Laird & Partners.

Windows Phone

Smartphones for Windows 8

Smart phone concepts for Windows 8. Exploring how the character of the operating system and how it can be expressed physically through shapes, details and materials. In collaboration with Wolff Olins.

Donna Karan

Cosmetics Packaging

She reaches for the phone inside her bag and tries to make a call with her compact... So, we developed shapes that are both distinct and ergonomic, fun and feminine. Designed for Donna Karan in collaboration with Laird & Partners.

Bomb Vase

This vase is a representation of the iconic bomb found in numerous comic strips and comedies. When a flower is placed in the vase the picture is complete, the fuse is lit. Thus, creating a contrast between urgency and tranquility. 

The vases were created in collaboration with Dan Levy Studio in Manhattan. The black matte ‘glaze’ was achieved via numerous trials and eventually the development of a new technique, arriving to the desired matte yet satin finish. Subtle variations of tone and finish within each piece create a vitality that separates Levy's craftsmanship from that of factory mass production. Each vase is fitted with an engraved black anodized aluminum cap, milled on a four-axis CNC machine from billet to fit each vase precisely.

Berta

Crystal Carafe

Crystal and mouthwash have next to nothing in common. However, if you have a dash of self respect, you would make sure your every day items are beautifully made, to last. Designed for Kontextur, this crystal carafe is created for keeping your mouthwash on the counter. With a special dispensing silicone cap for accurate dosing and convenience.

Umbra Bathroom Set

Stainless Steel and Rubber

Stainless Steel and Rubber bathroom set. Designed for Umbra, the items are clean, sturdy and easy to interact with.

Her Majesty

Pendant Lamp

The shape is derived from traditional crystal chandeliers, where the string of crystal drapes to create a distinct profile. The simplified construction is a distillation of this majestic expression. Creating a majestic accent for every environment.

Estee Lauder

Powder Compact

The truly compact, compact. Concept work for Estee Lauder, Re-Nutriv cosmetic brand.

YORKY

YORKY is a silicone lamp designed for ARTECNICA. Yorky lives in a dimension between familiar and foreign. Beholden to its’ owner, Yorky's purpose can be a companion in everyday adventures, a fixture on a wall or sitting on a shelf with discipline and poise.

+7

Desk System

A desk design with attachments giving it added functionality based on use. From residential to small office, the concept can evolve and be expanded on based on need.

CLYDE

A multifunctional soap dish/brush made of durable materials for everyday use. Inspired by the natural tendency to put a bar of soap on top of a brush, back when people had dirty jobs and dirty hands. Designed for KONTEXTUR  as a part of their collection of bathroom accessories.

Umbra Tricon

Kitchen Storage Containers

The triangle is often overlooked and underrated amongst geometric shapes. Being more space efficient than a circle when in an arrangement and with a natural spout for pouring it makes sense for this kind of product. The silicone lid seals nicely and has some basic measurements in it.

VICTORIA BUTLER

What appears to be a random construction is in fact a carefully composed arrangement of dowels that achieve maximum effectiveness for hanging and exceptional strength. 

The idea being, to create an object and an experience where the purpose is not so apparent at first sight but is very clear once in context of its use. One should be able to stand several feet away and throw a hat or a scarf on it and it will remain where intended.

The rack is constructed from 19 individual hardwood dowels that are shaped on a five-axis CNC machine, navigated by a 3D cad drawing to fit together in perfect order. After construction, the rack is painted, and then coated with multiple layers of lacquer, much like a grand piano. 

Duck Harry

Designed as a post modern bathroom sculpture, it does not function as a traditional rubber ducky neither does it look like a real duck. It is an object struggling for context and a reason for being. It is called Harry and it's for sale at some of the most premium museum stores in the US of A. Commissioned by Kontextur.

Kitchen Utensils

Tools

Design exploratory developed for Umbra. Looking at arrangements and continuity between one tool to the other while retaining the core functionality of each object.

Kit & Coco

Packaging & Utensils

Getting head lice is a downer and the category of products that solve the situation is made up of poison. Kit & Coco is a child friendly natural remedy that is created to turn a bad situation into a tolerable one. Full brand expression, from primary and secondary packaging to tools & accessories to make combating head lice more natural in more ways than one.

Kate Spade

Packaging

Live Color Fully. Bottle full of color, especially the cap.

Cathay Pacific

In Flight Serve Ware and Accents

At 30,000 feet nothing tastes good, especially not on coach. Concepts designed for Cathay Pacific seek to make an artificial experience more natural and entertaining whilst maintaining order and minimizing waste.

EFFIE

Effie award statue. The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year.

Since 1968, and particularly in recent years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications.

We never received one of those despite designing the actual award statue.

IKEA Tuno

Designed for IKEA PS collection, with emphasis on expression of design. The huge clock can be forked in the ground or free standing when on attachable base. 

TIMEX

Created for Timex, exclusively for Target retail stores. The package can accomodate multiple watch sizes and types on a flexible clip. Made of 25% post consumed plastic. 

Reach Smart Brush

Advanced Electronic Toothbrush

Advanced electric toothbrush. Patents were taken out on a small brush head that snaps into place reducing the amount of plastic is used during every change. Ergonomics are designed to change brushing modes 'on the fly' and to navigate seamlessly over the teeth while providing perfect control.

XBOX 360

ATLASON worked with Microsoft to design a packaging system for the new XBOX 360 console, Kinect device and branded accessories. The new packaging for Xbox 360 accessories, reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.

Jewelry

Additive Jewelry Experiments

A jewelry collection made up of simple shapes that can be added together to create clusters of colors and new expressions.

Victoria's Secret

Makeup Kits

A commission by Victoria's Secret to develop exciting makeup sets, add functionality and make sense of organizing one million colors.

BIAFINE

ATLASON assisted the Johnson & Johnson strategic design office in translating the identity of Biafine prescription cremes into an 'over the counter' suncare product. Creating packages and designing graphic concepts. The product extension has proved to be a smashing hit.

ZUNE

Transitioning from plastic clamshell to packages made of natural fibers. Complex setup instructions were simplified and integrated into the 'unboxing' scenario. Designed in collaboration with inhouse Microsoft / Zune design and packaging teams.

QDO

Telescoping Cups for Carafe

Stainless steel water carafe with optional stacking cups. Made of stainless steel with a cork closure and cups of polycarbonate. Created for QDO Denmark.

Windows 8

Accessories

As a new identity was create for Windows, products were imagined expressing some of the brand elements. Bluetooth speakers, ear buds, vending machines... In collaboration with Wolff Olins.

Don Julio

Primary and Secondary Packaging

Three structures making up the Don Julio Blanco, Reposado & Añejo / good, better & best range. The forms and color seek to reenforce the offering beyond the label. Commission by Landor, for Diageo.

Kinect

Packaging for Microsoft Kinect Camera

The Kinect camera was new to the market and the first time you would see it for real, it would stare you in the face.

Zune

Device Packaging Exploratory

A number of concepts were devised to explore new packaging for Zune (back in the day, when Zune was still around). The ideas were rendered, modeled and mocked up to test our hypothesis. Exploration in showing vs. hiding, keeping vs. discarding and challenging the convention of electronic device packaging.

Don Julio

1942

A very expensive Tequila, a very tall bottle. Primary and secondary packaging. Commission by Landor, for Diageo.

MoMA

Arrange the 22 magnets in the set to create words in digital-style letters. Multiple sets can be combined to create longer words and messages - the ultimate modular concept. Made of plastic with embedded magnets.

Stoy Elit

Hyper Premium Vodka

When you thought Vodka couldn't get any more premium. Think again! An even more premium, limited editions Stoli Elit. Concept development.