Atlason

Ercol VON Furniture Collection

Industrial Design

When developing the industrial design for the Ercol VON collection of chairs, armchairs, benches, and table, we set out with specific goals in mind:

To offer a warm natural material pallet and friendly forms, made with construction typologies found in Ercol’s archives. And, while being a highly functional system, this furniture collection should generate the feeling of home, when configured in any space.

Billie Razor

Ergonomic Industrial Design

Shaving companies have always been created for men, which may explain why we're still overpaying for women's razors and referred to as goddesses for shaving. Billie is a company seeking to remedy this injustice, by offering direct to consumer subscription razors at  mybillie.com . Our industrial design contribution is a simple, ergonomic razor in appealing colors. 

 

Stella Artois

Premium Beer Packaging

Pretty enough to bring to any occasion, comfortable to carry like a bag, and fun to open. Introduced and well received in Europe during the holiday season.

Above Home Floor Mats

Consumer Product Design

Umbra Shift Above Home Floor Mats, hand-woven mats with abstract illustrations. Meant to depict either a swimming pool or a suburban backyard seen from great heights. The mats are made from abaca, which is a natural plant fiber that is both odor and moisture resistant, making it an ideal surface for outdoor spaces or in front of a kitchen sink.

Umbra Bento

Cutting Board & Bowls

A cutting board, five serving bowls and a tray. Cut on the board and scoop into the bowls when preparing or presenting. 

DKNY My NY

Fragrance Bottle

To design the perfume bottle for the fragrance DKNY My NY by Donna Karan, we asked, "How can you package your love of NYC in a bottle?" This is our answer. It's complicated. With Laird & Partners.

Windows Phone

Smartphones for Windows 8

Smartphone concepts for Windows 8. Exploring the character of the operating system and how it can be expressed physically through shapes, details and materials. In collaboration with Wolff Olins.

Donna Karan

Cosmetics Packaging

She reaches for the phone inside her bag and tries to make a call with her compact... So, we developed shapes that are both distinct and ergonomic, fun and feminine. Cosmetics packaging designed for Donna Karan in collaboration with Laird & Partners.

Bomb Vase

Consumer Product Design

This vase is a representation of the iconic bomb found in numerous comic strips and comedies. When a flower is placed in the vase the picture is complete, the fuse is lit. Thus, creating a contrast between urgency and tranquility. 

The vases were created in collaboration with Dan Levy Studio in Manhattan. The black matte ‘glaze’ was achieved via numerous trials and eventually the development of a new technique, arriving to the desired matte yet satin finish. Subtle variations of tone and finish within each piece create a vitality that separates Levy's craftsmanship from that of factory mass production. Each vase is fitted with an engraved black anodized aluminum cap, milled on a four-axis CNC machine from billet to fit each vase precisely.

Berta Crystal Carafe

Consumer Product Design

Crystal and mouthwash have next to nothing in common. However, if you have a dash of self respect, you would make sure your every day items are beautifully made, to last. Designed for Kontextür​, the Berta crystal carafe is created for keeping your mouthwash on the counter. With a special dispensing silicone cap for accurate dosing and convenience.

Umbra Bathroom Set

Stainless Steel and Rubber

Stainless Steel and Rubber bathroom set. Designed for Umbra, the items are clean, sturdy and easy to interact with.

Her Majesty Pendant Lamp

Industrial Lighting Design

The shape is derived from traditional crystal chandeliers, where the string of crystal drapes to create a distinct profile. The simplified construction is a distillation of this majestic expression. Creating a majestic accent for every environment.

Estee Lauder Powder Compact

Cosmetics Packaging Design

The truly compact, compact. Concept work for Estee Lauder, Re-Nutriv cosmetic brand.

Yorky

Industrial Lighting Design

Yorky is a silicone lamp designed for Artecnica. Yorky lives in a dimension between familiar and foreign. Beholden to its owner, Yorky is a companion in everyday adventures, a fixture on a wall, or an object on a shelf sitting with discipline and poise.

+7 Desk System

Industrial Design

A desk design with attachments giving it added functionality based on use. From residential to small office, the concept can evolve and be expanded on as needed.

Clyde Soap Dish

Product Design

A multifunctional soap dish/brush made of durable materials for everyday use. Inspired by the natural tendency to put a bar of soap on top of a brush (back when people had dirty jobs and dirty hands). Designed for Kontextür as a part of their collection of bathroom accessories.

Umbra Tricon

Kitchen Storage Containers

The triangle is often overlooked and underrated amongst geometric shapes. Being more space efficient than a circle when in an arrangement and with a natural spout for pouring it's a shape that makes sense for storage containers and kitchen canisters. The silicone lid seals nicely and has some basic measurements in it.

Victoria Butler

Coat Rack

What appears to be a random construction is in fact a carefully composed arrangement of dowels that achieves maximum effectiveness for hanging and exceptional strength. 

The idea being, to create an object and an experience where the purpose is not so apparent at first sight but is very clear once in context of its use. One should be able to stand several feet away and throw a hat or a scarf on it and it will remain where intended.

The Victoria Butler Coat Rack is constructed from 19 individual hardwood dowels that are shaped on a five-axis CNC machine, navigated by a 3D cad drawing to fit together in perfect order. After construction, the rack is painted, and then coated with multiple layers of lacquer, much like a grand piano. 

Duck Harry

Consumer Product Design

Designed as a post modern bathroom sculpture, it does not function as a traditional rubber ducky, nor does it look like a real duck. It's an object struggling for context and a reason for being. It is called Harry and it's for sale at some of the most premium museum stores in the US. Commissioned by Kontextür​.

Kitchen Utensils

Product Design Exploratory

Design exploratory developed for Umbra. Looking at arrangements and continuity between one tool to the other while retaining the core functionality of each object.

Kit & Coco

Product & Packaging Design

Getting head lice is a downer and the category of products that solve the situation is made up of poison. Kit & Coco is a child friendly natural remedy that is created to turn a bad situation into a tolerable one. Full brand expression, from primary and secondary packaging to tools & accessories to make combating head lice more natural in more ways than one.

Kate Spade Live Colorfully

Cosmetics Packaging Design

Live Colorfully Body Lotion by Kate Spade cosmetics packaging. Bottle full of color, especially the cap. 

Cathay Pacific

In-Flight Serveware & Accents

At 30,000 feet nothing tastes good, especially in coach. These product design concepts developed for Cathay Pacific's in-flight serveware seek to make an artificial experience more natural and entertaining while maintaining order and minimizing waste.

Effie Award Statue

Product Design

Effie award statue. The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year.

Since 1968, and particularly in recent years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications.

We never received one of those despite designing the actual award statue.

 

 

IKEA Tuno Clock

Industrial Design

Designed for IKEA PS collection, with emphasis on expression of design. This huge clock can be forked in the ground or free standing when on attachable base. 

 

 

 

 

 

Timex

Product Package Design

Created for Timex, exclusively for Target retail stores. The package can accommodate multiple watch sizes and types on a flexible clip. Made of 25% post-consumer plastic. 

Reach Smart Brush

Advanced Electronic Toothbrush

Advanced electric toothbrush. Patents were taken out on a small brush head that snaps into place and reduces environmental impact. Ergonomics were designed to change brushing modes 'on the fly' and to navigate seamlessly over the teeth while providing perfect control.

Xbox 360

Electronic Packaging Design

ATLASON worked with Microsoft to design a packaging system for the new Xbox 360 console, Kinect device, and branded accessories. The new packaging for Xbox 360 accessories reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on the 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.

Jewelry Design

Additive Jewelry Experiments

A jewelry collection made up of simple shapes that can be added together to create clusters of colors and new expressions.

Victoria's Secret Makeup Kits

Cosmetics Packaging Design

A commission by Victoria's Secret to develop exciting makeup sets, add functionality, and make sense of organizing one million colors.

Johnson & Johnson BIAFINE Sunscreen

Beauty Packaging Design

ATLASON assisted the Johnson & Johnson strategic design office in translating the identity of Biafine prescription cremes into an 'over the counter' sunscreen product. Creating packages and designing graphic concepts. The product extension has proved to be a smashing hit.

Zune

Electronic Packaging Design

Transitioning from plastic clamshell to packages made of natural fibers. Complex setup instructions were simplified and integrated into the 'unboxing' scenario. Designed in collaboration with in-house Microsoft / Zune design and packaging teams.

 

QDO Telescoping Cups

Product Design

Stainless steel water carafe with optional stacking cups. Made of stainless steel with a cork closure and cups of polycarbonate. Created for QDO Denmark.

Windows 8

Tech Accessories

As a new identity was created for Microsoft Windows 8, products were imagined expressing some of the brand elements. Bluetooth speakers, ear buds, vending machines... In collaboration with Wolff Olins.

Don Julio

Liquor Bottle Package Design

Three structures for Don Julio Blanco, Reposado & Añejo. The forms and color seek to reinforce the offering beyond the label. Liquor bottle package design commission by Landor, for Diageo.

Xbox 360 Kinect Camera

Electronic Packaging Design

The Microsoft Kinect Camera was new to the market and the first time you would see it for real, it would stare you in the face.

Zune

Electronic Device Packaging Exploratory

A number of concepts were devised to explore new packaging for Zune (back in the day, when Zune was still around). The ideas were rendered, modeled and mocked up to test our hypothesis. Exploration in showing vs. hiding, keeping vs. discarding and challenging the convention of electronic device packaging.

Don Julio 1942

Liquor Bottle Package Design

A very expensive Tequila, a very tall bottle. Primary and secondary liquor bottle packaging. Commission by Landor, for Diageo.

MoMA Digit Magnets

Consumer Product Design

Arrange the 22 magnets in the set to create words in digital-style letters. Multiple sets can be combined to create longer words and messages—the ultimate modular concept. Made of plastic with embedded magnets. A consumer product design for MoMA Design Store.

 

Stolichnaya Elit

Hyper Premium Vodka

When you thought Vodka couldn't get any more premium. Think again! An even more premium, limited edition of Stoli Elit. Concept development.