ATLASON Studio

DWR Vala

Swivel Recliner

Traditionally, recliners have been associated with lazy boys, with beer and NASCAR. The recliner is a symbol of unapologetic American abundance and comfort, where relaxation has become an art form.Today however, we see an opportunity for a recliner that performs in the context of wellness, rest, meditation and mindfulness.  A recliner that is refined opposed to crass, that can appeal to women not exclusively men, that looks light, not heavy. And thus, inverting the negative associations we have with recliners of the past. Built to last generations, in the USA, available at DWR in a number of upholstery options.

Neena Pendant

Modular Lighting

The Neena Pendant by Hennepin Made combines crystal clear, opaline white, bronze, or smoke glass with five versatile metal spinning colors. The craftsmanship comes through in the process of hand-making each blown glass component; the weight and thickness of the glass require skilled technique at every step. LED lights are energy efficient and long lasting while the lamp components can be easily separated into their respective material categories.  

DWR Lina

Swivel Dining Chairs

Following the successful launch of the Lína Swivel Chair for Design Within Reach, a customer favorite since its debut in 2018, the Lína Swivel Dining Chair (2020) is both clean and complex, without a single straight line. Every surface is moving, with curves continuously changing the trajectory. Designed in high quality materials, the chairs are designed to be timeless, to be passed through generations.   Read about the project in Metropolis Magazine.

L.Ercolani VON Furniture Collection

Hardwood Seating Collection

When developing the industrial design for the L.Ercolani VON collection of chairs, armchairs, benches, and table, we set out with specific goals in mind: To offer a warm natural material pallet and friendly forms, made with construction typologies found in L.Ercolani's archives. And, while being a highly functional system, this furniture collection should generate the feeling of home, when configured in any space.

L.Ercolani as a company has a loyal following of enthusiasts and collectors. Furniture that was produced a century ago is still in circulation and with the right maintenance and care can last for many more to come.

The Sill

Sustainable Packaging

The new sustainable packaging system designed for The Sill allows for a better ‘unboxing’ experience. Fewer materials are used, and yet they provide a safer journey for the potted plants being shipped. All the materials in the package are from natural fibers (no plastics) and fit in one recycling stream. 

Stella Artois

Premium Beer Packaging

Pretty enough to bring to any occasion, comfortable to carry like a bag, and fun to open. Introduced and well received in Europe during the holiday season. The mono-material package is constructed of a mix of recycled and virgin fibers that all goes into the same recycling stream.

Billie Razor

Ergonomic Industrial Design

Shaving companies have always been created for men, which may explain why we're still overpaying for women's razors and referred to as goddesses for shaving. Billie is a company seeking to remedy this injustice, by offering direct to consumer subscription razors at  mybillie.com . Our industrial design contribution is a simple, ergonomic razor in appealing colors. 

L.Ercolani VON Bench

When developing the industrial design for the L.Ercolani VON collection of chairs, armchairs, benches, and table, we set out with specific goals in mind: To offer a warm natural material pallet and friendly forms, made with construction typologies found in L.Ercolani’s archives. And, while being a highly functional system, this furniture collection should generate the feeling of home, when configured in any space.

L.Ercolani as a company has a loyal following of enthusiasts and collectors. Furniture that was produced a century ago is still in circulation and with the right maintenance and care can last for many more to come.

Above Home Floor Mats

Consumer Product Design

Umbra Shift Above Home Floor Mats, hand-woven mats with abstract illustrations. Meant to depict either a swimming pool or a suburban backyard seen from great heights. The mats are made from abaca, which is a natural plant fiber that is both odor and moisture resistant, making it an ideal surface for outdoor spaces or in front of a kitchen sink.

DKNY My NY

Fragrance Bottle

To design the perfume bottle for the fragrance DKNY My NY by Donna Karan, we asked, "How can you package your love of NYC in a bottle?" This is our answer. It's complicated. With Laird & Partners.

Donna Karan

Cosmetics Packaging

She reaches for the phone inside her bag and tries to make a call with her compact... So, we developed shapes that are both distinct and ergonomic, fun and feminine. Cosmetics packaging designed for Donna Karan in collaboration with Laird & Partners.

Bomb Vase

Consumer Product Design

This vase is a representation of the iconic bomb found in numerous comic strips and comedies. When a flower is placed in the vase the picture is complete, the fuse is lit. Thus, creating a contrast between urgency and tranquility. 

The vases were created in collaboration with Dan Levy Studio in Manhattan. The black matte ‘glaze’ was achieved via numerous trials and eventually the development of a new technique, arriving to the desired matte yet satin finish. Subtle variations of tone and finish within each piece create a vitality that separates Levy's craftsmanship from that of factory mass production. Each vase is fitted with an engraved black anodized aluminum cap, milled on a four-axis CNC machine from billet to fit each vase precisely.

Xbox 360

Electronic Packaging Design

ATLASON worked with Microsoft to design a packaging system for the new Xbox 360 console, Kinect device, and branded accessories. The new packaging for Xbox 360 accessories reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on the 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.

Umbra Bathroom Set

Stainless Steel and Rubber

Stainless Steel and Rubber bathroom set. Designed for Umbra, the items are clean, sturdy and easy to interact with.

Clyde Soap Dish

Product Design

A multifunctional soap dish/brush made of durable materials for everyday use. Inspired by the natural tendency to put a bar of soap on top of a brush (back when people had dirty jobs and dirty hands). Designed for Kontextür as a part of their collection of bathroom accessories.

Cathay Pacific

In-Flight Serveware & Accents

At 30,000 feet nothing tastes good, especially in coach. These product design concepts developed for Cathay Pacific's in-flight serveware seek to make an artificial experience more natural and entertaining while maintaining order and minimizing waste.

Don Julio 1942

Liquor Bottle Package Design

A very expensive Tequila, a very tall bottle. Primary and secondary liquor bottle packaging. Commission by Landor, for Diageo.

Kate Spade Live Colorfully

Cosmetics Packaging Design

Live Colorfully Body Lotion by Kate Spade cosmetics packaging. Bottle full of color, especially the cap. 

Effie Award Statue

Product Design

Effie award statue. The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year.

Since 1968, and particularly in recent years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications.

We never received one of those despite designing the actual award statue.

Victoria Butler

Coat Rack

What appears to be a random construction is in fact a carefully composed arrangement of dowels that achieves maximum effectiveness for hanging and exceptional strength. 

The idea being, to create an object and an experience where the purpose is not so apparent at first sight but is very clear once in context of its use. One should be able to stand several feet away and throw a hat or a scarf on it and it will remain where intended.

The Victoria Butler Coat Rack is constructed from 19 individual hardwood dowels that are shaped on a five-axis CNC machine, navigated by a 3D cad drawing to fit together in perfect order. After construction, the rack is painted, and then coated with multiple layers of lacquer, much like a grand piano. 

IKEA Tuno Clock

Industrial Design

Designed for IKEA PS collection, with emphasis on expression of design. This huge clock can be forked in the ground or free standing when on attachable base. 

Reach Smart Brush

Advanced Electronic Toothbrush

Advanced electric toothbrush. Patents were taken out on a small brush head that snaps into place and reduces environmental impact. Ergonomics were designed to change brushing modes 'on the fly' and to navigate seamlessly over the teeth while providing perfect control.

Timex

Product Package Design

Created for Timex, exclusively for Target retail stores. The package can accommodate multiple watch sizes and types on a flexible clip. Made of 25% post-consumer plastic. 

Johnson & Johnson BIAFINE Sunscreen

Beauty Packaging Design

ATLASON assisted the Johnson & Johnson strategic design office in translating the identity of Biafine prescription cremes into an 'over the counter' sunscreen product. Creating packages and designing graphic concepts. The product extension has proved to be a smashing hit.

QDO Telescoping Cups

Product Design

Stainless steel water carafe with optional stacking cups. Made of stainless steel with a cork closure and cups of polycarbonate. Created for QDO Denmark.