Billie Razor in blush
Woman unboxing a Billie Razor

Shaving companies have always been created for men, which may explain why we're still overpaying for women's razors and referred to as goddesses for shaving. Billie is a company seeking to remedy this injustice, by offering direct to consumer subscription razors at Our industrial design contribution is a simple, ergonomic razor in appealing colors.

Billie Razor product design by Atlason a New York industrial design firm

We designed the Billie Razor with younger women in mind. Through appealing colors, comfortable ergonomics and minimal design details, the Billie razor fits seamlessly in modern bathroom environments. To bring an additional touch of surprise to the launch of the new product, we imagined a clever holder that glues directly onto any surface and is integrated with a magnet that secures the razor in place. Replacing traditional suction cups that accumulate gunk and so often slide off.

Woman holding a Billie Razor replacement blade
Billie Razors in assorted colors
Billie Razor surrounded by soap bubbles
Graphic of "The Billie razor is the sh*t" quote by New York magazine
Billie Razor holder product design by Atlason a New York industrial design firm
3D prints of Billie Razor by Atlason

We collaborated with Billie to help launch a product with the ability to disrupt the shaving category. Bringing innovation and a fresh perspective to women's shavers with an ergonomic form and intentional material touch-points for a more modern accessory in the bathroom.

Ergonomic Razor for Billie
Product Design