We create innovative items that disrupt categories and command attention. From consumer goods to technical innovations, our product design practice focuses on creating objects of desire, that deliver for people, with circularity in mind.
Successful design process starts with deep research and strategy formulation. Through immersing ourselves fully in the consumer experience, our client’s business objectives, and a drive towards a better future.
Our partnership ensures creative leadership and specialist oversight throughout all phases of the design process — from concept and development through prototyping and manufacturing.
Product Design Philosophy
Change is the catalyst for design. There is always a moment or an epiphany that something needs to change, improve, or evolve. That’s where product design becomes relevant — first by creating the vision of a better reality, then by implementing it. Our goal is to guide clients towards a sustainable, circular economy while developing emotive, responsive products that challenge the status quo.
Over the last decade, the way we encounter and interact with new products has transformed dramatically. Traditional advertising and retail shelves have been replaced with screens, online reviews, and trusted recommendations.
In this new reality, we don’t search for products — products find us. A new generation of consumers expects more from the products they buy. For them, there is no such thing as a generic or un-designed object; they demand higher standards in both functionality and aesthetics.
Our Approach to Product Design
Story-telling and delivering complete experiences have become crucial, often across multiple platforms. This evolution gives our product design team room to innovate and demonstrate the concepts behind our work.
We approach each project by:
- Rethinking how everyday objects interact
- Creating moments of joy through innovation
- Developing ownable features
- Focusing on sustainable solutions
- Engineering for manufacturability
We approach each project by
- Rethinking how everyday objects interact
- Creating moments of joy through innovation
- Developing ownable features
- Focusing on sustainable solutions
- Engineering for manufacturability
Understanding Modern Markets
The era of one-size-fits-all product design is over. Today’s data-rich environment provides unprecedented insight into specific audiences, allowing us to connect to each with an authentic, distinctive voice. We demonstrate this through thoughtful category disruption — from Billie’s reimagined women’s razors to Our Place’s innovative kitchen essentials. Each solution speaks directly to its audience through considered design choices and precise problem-solving.
Whether we’re redefining everyday objects like cutting boards with intentional juice trenches or creating multifunctional cookware that brings joy to the cooking experience, we focus on elevating overlooked product categories with a fresh perspective. We enable companies to define their product design ethos, make emotional connections, and create the design icons of the future.
Throughout each phase of the design process, ATLASON ensured that every detail received the utmost attention and scrutiny. They helped Billie bring innovation to the shaving category with tremendous forward-thinking designs which have been embraced and loved by our customers.