Atlason
Philosophy
for Xbox 360
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ATLASON worked with Microsoft to design a packaging system for the Xbox 360 console, Kinect device, and branded accessories. The packaging for Xbox 360 accessories reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on the 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun!
Electronics Packaging
Xbox 360
Packaging Design

2010