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Premium Beer Packaging for Stella Artois
Atlason was tasked with improving upon Stella Artois packaging formats; both primary and secondary, to promote a high value brand perception and help differentiate on shelf through consistent structural packaging design language.
2022
Stella Artois
Premium Beer Packaging
Packaging
The package design language can be applied to any package size or domination.
Experiential elements add to the brand lexicon. Through comfortable handles, refined form and satisfying opening features, the packaging communicates the quality of the product through delightful interaction and quality execution.
By deploying sophisticated manufacturing equipment, familiar materials can be manipulated to add value and sophistication to the packaging. Extracting the maximum performance from the substrate used.
