Premium Beer Packaging
Pretty enough to bring to any occasion, comfortable to carry like a bag and fun to open. Introduced in Europe last holiday season to find great reception.
Getting head lice is a downer and the category of products that solve the situation is made up of poison. Kit & Coco is a child friendly natural remedy that is created to turn a bad situation into a tolerable one. Full brand expression, from primary and secondary packaging to tools & accessories to make combating head lice more natural in more ways than one.
ATLASON worked with Microsoft to design a packaging system for the new XBOX 360 console, Kinect device and branded accessories. The new packaging for Xbox 360 accessories, reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.
A number of concepts were devised to explore new packaging for Zune (back in the day, when Zune was still around). The ideas were rendered, modeled and mocked up to test our hypothesis. Exploration in showing vs. hiding, keeping vs. discarding and challenging the convention of electronic device packaging.