Sustainable Packaging Design New York, NY

The Sill

Sustainable Packaging

The new sustainable packaging system designed for The Sill allows for a better ‘unboxing’ experience. Fewer materials are used, and yet they provide a safer journey for the potted plants being shipped. All the materials in the package are from natural fibers (no plastics) and fit in one recycling stream.

Stella Artois

Premium Beer Packaging

Pretty enough to bring to any occasion, comfortable to carry like a bag, and fun to open. Introduced and well received in Europe during the holiday season. The mono-material package is constructed of a mix of recycled and virgin fibers that all goes into the same recycling stream.

DKNY My NY

Fragrance Bottle

To design the perfume bottle for the fragrance DKNY My NY by Donna Karan, we asked, "How can you package your love of NYC in a bottle?" This is our answer. It's complicated. With Laird & Partners.

Donna Karan

Cosmetics Packaging

She reaches for the phone inside her bag and tries to make a call with her compact... So, we developed shapes that are both distinct and ergonomic, fun and feminine. Cosmetics packaging designed for Donna Karan in collaboration with Laird & Partners.

Xbox 360

Electronic Packaging Design

ATLASON worked with Microsoft to design a packaging system for the new Xbox 360 console, Kinect device, and branded accessories. The new packaging for Xbox 360 accessories reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on the 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.

DKNY Delicious Candy Apples

Perfume Bottle Package Design

Extension to the Delicious range of fragrances, candy apple (duh!). With Laird & Partners.

Don Julio 1942

Liquor Bottle Package Design

A very expensive Tequila, a very tall bottle. Primary and secondary liquor bottle packaging. Commission by Landor, for Diageo.

Kit & Coco

Product & Packaging Design

Getting head lice is a downer and the category of products that solve the situation is made up of poison. Kit & Coco is a child friendly natural remedy that is created to turn a bad situation into a tolerable one. Full brand expression, from primary and secondary packaging to tools & accessories to make combating head lice more natural in more ways than one.

Kate Spade Live Colorfully

Cosmetics Packaging Design

Live Colorfully Body Lotion by Kate Spade cosmetics packaging. Bottle full of color, especially the cap.

Timex

Product Package Design

Created for Timex, exclusively for Target retail stores. The package can accommodate multiple watch sizes and types on a flexible clip. Made of 25% post-consumer plastic.

Johnson & Johnson BIAFINE Sunscreen

Beauty Packaging Design

ATLASON assisted the Johnson & Johnson strategic design office in translating the identity of Biafine prescription cremes into an 'over the counter' sunscreen product. Creating packages and designing graphic concepts. The product extension has proved to be a smashing hit.

Xbox 360 Accessories

Electronic Packaging Design

The new packaging for Xbox 360 accessories, reduced package size as much as 40% while increasing shipping efficiency up to 40%. That's a lot!

Don Julio

Liquor Bottle Package Design

Three structures for Don Julio Blanco, Reposado & Añejo. The forms and color seek to reinforce the offering beyond the label. Liquor bottle package design commission by Landor, for Diageo.

Zune

Electronic Packaging Design

Transitioning from plastic clamshell to packages made of natural fibers. Complex setup instructions were simplified and integrated into the 'unboxing' scenario. Designed in collaboration with in-house Microsoft / Zune design and packaging teams.

Xbox 360 Kinect Camera

Electronic Packaging Design

The Microsoft Kinect Camera was new to the market and the first time you would see it for real, it would stare you in the face.

ATLASON Studio

Packaging | Work

The Sill