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Pretty enough to bring to any occasion, comfortable to carry like a bag, and fun to open. Introduced and well received in Europe during the holiday season.
To design the perfume bottle for the fragrance DKNY My NY by Donna Karan, we asked, "How can you package your love of NYC in a bottle?" This is our answer. It's complicated. With Laird & Partners.
She reaches for the phone inside her bag and tries to make a call with her compact... So, we developed shapes that are both distinct and ergonomic, fun and feminine. Cosmetics packaging designed for Donna Karan in collaboration with Laird & Partners.
The truly compact, compact. Concept work for Estee Lauder, Re-Nutriv cosmetic brand.
The new packaging for Xbox 360 accessories, reduced package size as much as 40% while increasing shipping efficiency up to 40%. That's a lot!
Extension to the Delicious range of fragrances, candy apple (duh!). With Laird & Partners.
Getting head lice is a downer and the category of products that solve the situation is made up of poison. Kit & Coco is a child friendly natural remedy that is created to turn a bad situation into a tolerable one. Full brand expression, from primary and secondary packaging to tools & accessories to make combating head lice more natural in more ways than one.
Live Colorfully Body Lotion by Kate Spade cosmetics packaging. Bottle full of color, especially the cap.
Created for Timex, exclusively for Target retail stores. The package can accommodate multiple watch sizes and types on a flexible clip. Made of 25% post-consumer plastic.
ATLASON worked with Microsoft to design a packaging system for the new Xbox 360 console, Kinect device, and branded accessories. The new packaging for Xbox 360 accessories reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on the 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.
A commission by Victoria's Secret to develop exciting makeup sets, add functionality, and make sense of organizing one million colors.
ATLASON assisted the Johnson & Johnson strategic design office in translating the identity of Biafine prescription cremes into an 'over the counter' sunscreen product. Creating packages and designing graphic concepts. The product extension has proved to be a smashing hit.
Transitioning from plastic clamshell to packages made of natural fibers. Complex setup instructions were simplified and integrated into the 'unboxing' scenario. Designed in collaboration with in-house Microsoft / Zune design and packaging teams.
Three structures for Don Julio Blanco, Reposado & Añejo. The forms and color seek to reinforce the offering beyond the label. Liquor bottle package design commission by Landor, for Diageo.
The Microsoft Kinect Camera was new to the market and the first time you would see it for real, it would stare you in the face.
A number of concepts were devised to explore new packaging for Zune (back in the day, when Zune was still around). The ideas were rendered, modeled and mocked up to test our hypothesis. Exploration in showing vs. hiding, keeping vs. discarding and challenging the convention of electronic device packaging.
A very expensive Tequila, a very tall bottle. Primary and secondary liquor bottle packaging. Commission by Landor, for Diageo.
When you thought Vodka couldn't get any more premium. Think again! An even more premium, limited edition of Stoli Elit. Concept development.
