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Pretty enough to bring to any occasion, comfortable to carry like a bag and fun to open. Introduced in Europe last holiday season to find great reception.
How can you package your love for NYC in a bottle. This is an attempt. It's complicated. With Laird & Partners.
She reaches for the phone inside her bag and tries to make a call with her compact... So, we developed shapes that are both distinct and ergonomic, fun and feminine. Designed for Donna Karan in collaboration with Laird & Partners.
The truly compact, compact. Concept work for Estee Lauder, Re-Nutriv cosmetic brand.
The new packaging for Xbox 360 accessories, reduced package size as much as 40% while increasing shipping efficiency up to 40%. That's a lot!
Extension to the Delicious range of fragrances, candy apple (duh!). With Laird & Partners.
Getting head lice is a downer and the category of products that solve the situation is made up of poison. Kit & Coco is a child friendly natural remedy that is created to turn a bad situation into a tolerable one. Full brand expression, from primary and secondary packaging to tools & accessories to make combating head lice more natural in more ways than one.
Live Color Fully. Bottle full of color, especially the cap.
Created for Timex, exclusively for Target retail stores. The package can accomodate multiple watch sizes and types on a flexible clip. Made of 25% post consumed plastic.
ATLASON worked with Microsoft to design a packaging system for the new XBOX 360 console, Kinect device and branded accessories. The new packaging for Xbox 360 accessories, reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.
A commission by Victoria's Secret to develop exciting makeup sets, add functionality and make sense of organizing one million colors.
ATLASON assisted the Johnson & Johnson strategic design office in translating the identity of Biafine prescription cremes into an 'over the counter' suncare product. Creating packages and designing graphic concepts. The product extension has proved to be a smashing hit.
Transitioning from plastic clamshell to packages made of natural fibers. Complex setup instructions were simplified and integrated into the 'unboxing' scenario. Designed in collaboration with inhouse Microsoft / Zune design and packaging teams.
Three structures making up the Don Julio Blanco, Reposado & Añejo / good, better & best range. The forms and color seek to reenforce the offering beyond the label. Commission by Landor, for Diageo.
The Kinect camera was new to the market and the first time you would see it for real, it would stare you in the face.
A number of concepts were devised to explore new packaging for Zune (back in the day, when Zune was still around). The ideas were rendered, modeled and mocked up to test our hypothesis. Exploration in showing vs. hiding, keeping vs. discarding and challenging the convention of electronic device packaging.
A very expensive Tequila, a very tall bottle. Primary and secondary packaging. Commission by Landor, for Diageo.
Sundown is the most popular sun care product in Brazil (yes Brazil). The package was developed to reflect the sun (no pun) and the happy care free spirit of the people that use it.
When you thought Vodka couldn't get any more premium. Think again! An even more premium, limited editions Stoli Elit. Concept development.
