Packaging | Work

The Sill

Direct to consumer packaging

The new packaging system designed for The Sill allows for a better ‘unboxing’ experience. Less materials are used, yet provide with a safer journey for the potted plants being shipped. All the materials in the package are from natural fibers (no plastics) and fit in one recycling stream. 

Stella Artois

Premium Beer Packaging

Pretty enough to bring to any occasion, comfortable to carry like a bag, and fun to open. Introduced and well received in Europe during the holiday season.

top of the heart-shaped DKNY My NY perfume bottle designed by Atlason package design NYC

DKNY My NY

Fragrance Bottle

To design the perfume bottle for the fragrance DKNY My NY by Donna Karan, we asked, "How can you package your love of NYC in a bottle?" This is our answer. It's complicated. With Laird & Partners.

donna karan compact cosmetics packaging design by ATLASON Studio

Donna Karan

Cosmetics Packaging

She reaches for the phone inside her bag and tries to make a call with her compact... So, we developed shapes that are both distinct and ergonomic, fun and feminine. Cosmetics packaging designed for Donna Karan in collaboration with Laird & Partners.

estee lauder compact cosmetics packaging design concept by ATLASON Studio

Estee Lauder Powder Compact

Cosmetics Packaging Design

The truly compact, compact. Concept work for Estee Lauder, Re-Nutriv cosmetic brand.

side view of Xbox 360 controller Electronic Packaging Design by ATLASON Studio

Xbox 360 Accessories

Electronic Packaging Design

The new packaging for Xbox 360 accessories, reduced package size as much as 40% while increasing shipping efficiency up to 40%. That's a lot!

DKNY Delicious Candy Apples Perfume Bottle Package Design by ATLASON

DKNY Delicious Candy Apples

Perfume Bottle Package Design

Extension to the Delicious range of fragrances, candy apple (duh!). With Laird & Partners.

Kit & Coco Head Lice Removal Product & Packaging Design by ATLASON Studio

Kit & Coco

Product & Packaging Design

Getting head lice is a downer and the category of products that solve the situation is made up of poison. Kit & Coco is a child friendly natural remedy that is created to turn a bad situation into a tolerable one. Full brand expression, from primary and secondary packaging to tools & accessories to make combating head lice more natural in more ways than one.

kate spade live colorfully body lotion cosmetics packaging design by ATLASON Studio

Kate Spade Live Colorfully

Cosmetics Packaging Design

Live Colorfully Body Lotion by Kate Spade cosmetics packaging. Bottle full of color, especially the cap. 

timex watch product package design by ATLASON Studio

Timex

Product Package Design

Created for Timex, exclusively for Target retail stores. The package can accommodate multiple watch sizes and types on a flexible clip. Made of 25% post-consumer plastic. 

Microsoft Xbox 360 console electronic packaging design by ATLASON Studio

Xbox 360

Electronic Packaging Design

ATLASON worked with Microsoft to design a packaging system for the new Xbox 360 console, Kinect device, and branded accessories. The new packaging for Xbox 360 accessories reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on the 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.

schematic of Victoria's Secret makeup kit cosmetics packaging design by ATLASON Studio

Victoria's Secret Makeup Kits

Cosmetics Packaging Design

A commission by Victoria's Secret to develop exciting makeup sets, add functionality, and make sense of organizing one million colors.

Johnson & Johnson BIAFINE Spray Sunscreen Beauty Packaging Design by ATLASON Studio

Johnson & Johnson BIAFINE Sunscreen

Beauty Packaging Design

ATLASON assisted the Johnson & Johnson strategic design office in translating the identity of Biafine prescription cremes into an 'over the counter' sunscreen product. Creating packages and designing graphic concepts. The product extension has proved to be a smashing hit.

exploded view of Zune electronic packaging design by ATLASON Studio

Zune

Electronic Packaging Design

Transitioning from plastic clamshell to packages made of natural fibers. Complex setup instructions were simplified and integrated into the 'unboxing' scenario. Designed in collaboration with in-house Microsoft / Zune design and packaging teams.

 

Don Julio liquor bottle package design by ATLASON Studio

Don Julio

Liquor Bottle Package Design

Three structures for Don Julio Blanco, Reposado & Añejo. The forms and color seek to reinforce the offering beyond the label. Liquor bottle package design commission by Landor, for Diageo.

purple interior of Xbox 360 Kinect Camera Electronic Packaging Design by ATLASON studio nyc

Xbox 360 Kinect Camera

Electronic Packaging Design

The Microsoft Kinect Camera was new to the market and the first time you would see it for real, it would stare you in the face.

Zune digital media product by Microsoft featuring electronic device packaging by ATLASON Studio

Zune

Electronic Device Packaging Exploratory

A number of concepts were devised to explore new packaging for Zune (back in the day, when Zune was still around). The ideas were rendered, modeled and mocked up to test our hypothesis. Exploration in showing vs. hiding, keeping vs. discarding and challenging the convention of electronic device packaging.

Don Julio 1942 liquor bottle package design by ATLASON Studio

Don Julio 1942

Liquor Bottle Package Design

A very expensive Tequila, a very tall bottle. Primary and secondary liquor bottle packaging. Commission by Landor, for Diageo.

Sundown sunscreen packaging design by ATLASON Studio

Sundown

Sunscreen Packaging

Sundown by Johnson & Johnson is the most popular sun care product in Brazil (yes Brazil). The package was developed to reflect the sun (no pun) and the happy, care-free spirit of the people that use it.

Stoli Elit liquor bottle packaging design by ATLASON Studio

Stolichnaya Elit

Hyper Premium Vodka

When you thought Vodka couldn't get any more premium. Think again! An even more premium, limited edition of Stoli Elit. Concept development.

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