DKNY My NY
To design the perfume bottle for the fragrance DKNY My NY by Donna Karan, we asked, "How can you package your love of NYC in a bottle?" This is our answer. It's complicated. With Laird & Partners.
ATLASON assisted the Johnson & Johnson strategic design office in translating the identity of Biafine prescription cremes into an 'over the counter' sunscreen product. Creating packages and designing graphic concepts. The product extension has proved to be a smashing hit.