Our job is to understand human behavior, motivations and attitudes towards objects. We attempt to make lives more pleasant, simpler, safer, to make things easy to understand, even mapping out operations that take place without thinking at all… ultimately to interpret human emotions into shapes and features. This is a great job, one we do with passion. We approach every project as though it will be a design classic of the future, the one that will reach all the way into people’s hearts.
Every project is a new quest, with new possibilities and aspirations. We have created multiple products in various industries. This has inspired us to create a process heavily focused on research and experimentation. To approach the assignment with curiosity, to first ask questions and seek understanding before offering solutions and rejecting or embracing the current norms.
When developing dimensional objects we stay cognizant of the limitations we need to work within, from manufacturing techniques to materials, budgets or brands. Through physical experimentation at our studio, through 3D printing and detailed prototyping, testing, sourcing and thinking. We continue to create, evaluate and eliminate options until we arrive at the desired solution.