We Do

CREATE
CREATIVELY...

Clients

The newspaper is not only a portable format to communicate information, but also a statement about ones preferences and politics. When subscribers increasingly gravitate towards electronic media, this outward visibililty of the newspaper is diminished. We were asked to come up with solutions to this problem that had both a practical purpose and were also desirable from an aesthetic point of view.

Background

ATLASON is a design firm in Manhattan established 2003 by Icelandic designer Hlynur V. Atlason. From luxury items to everyday, mass-products and one-off gallery pieces. We imagine and create unique objects that invite enquiry, interaction and delight. That connect with people.

Ideas are formed at ATLASON through focused research, playful curiosity, social and cultural exploration and hard-working development.

We set out to improve the human experience of a product through its materials, ergonomics and environmental footprint.

Products

VIKTOR

The VIKTOR toothbrush holders are defined by their purpose but do not follow the "form follows function" mantra. Available in 18K gold, Sterling silver and black platinum. Designed for KONTEXTUR as a part of their collection of bathroom accessories.

Images:

Packaging

XBOX 360

ATLASON worked with Microsoft to design a packaging system for the new XBOX 360 console, Kinect device and branded accessories. The new packaging for Xbox 360 accessories, reduced package size as much as 40% while increasing shipping efficiency up to 40%. Emphasis was put on 'out of box' experience and flexibility in the packaging platforms. 3D puzzle in cardboard and with limited budget = Fun! More about this project.

New

Duck Harry

Introducing Harry, a brand new rubber duck (silicone actually), designed for Kontextur. It is the quintessential Bathroom Accessory. From performing as a door stop, a sculpture or holding toothpaste and brushes when on it’s side, Harry does pretty much everything but float.

Special

PRINCESS

Stool, made from a whole lamb, exposing all the details remaining of the former life of the animal. This is evident from the transition in the wool from the legs to the ‘back’ and the detail on the inner leg dew claw. The mind goes between “the individual” and “the product” as the item captures an in-between stage where both are present.

To achieve the highest quality and finish, the stool is developed with Frank J. Zitz & Company, Inc. Frank J. Ziltz is a renowned taxidermist which clients include museums and private collectors, with a great reputation for correct anatomy and excellent detail. The re-enforced legs are anatomically correct and strong despite looking thin and fragile. The 3D geometry of actual hoofs was recorded in a CAD engineering program and then cast as an accurate interpretation in premium metal.